DATA PRIVACY POLICY

3.1 We may amend this Privacy Policy from time to time to keep it up to date with legal requirements in operating our business. Please regularly check these pages for the latest version of this Privacy Policy.

4.WHAT PERSONAL DATA WE COLLECT AND WHEN AND WHY WE USE IT

4.1 What is Personal Data

4.1.1 Personal Data in this Privacy Policy means any information relating to an identified or identifiable natural person (a ‘data subject’). An identifiable natural person is a person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

4.2 Customer Support and online services

4.2.1 If you contact us by way of email, live chat, message boards or any other facility made available by zemzemTrades with a query or comment about any of our services or products, or would like us to keep you informed about latest news and developments at zemzemTrades through our newsletter or other means (for example, direct marketing), we will need to collect information about you (including your contact details) to help us respond to your query or request or provide our services to you. We may do this when you call our customer support, or interact with us through our online support tools. This information may include identification data (such as your name, gender, nationality etc.), contact details (such as email address and telephone number).

4.2.2 We may also keep a record of any communications we have with you (including a recording of any calls you make). We do this to help monitor and improve the quality of our customer support services, as reminders and proof of any legal claims, and to comply with legal obligations to which we are subject.

4.3 Events and Promotions

4.3.1 From time to time we may hold trade show events and promotions to introduce zemzemTrades to interested parties. If you come to one of these events, or take part in a promotion, we may ask for your personal details to help us run the promotion and keep in touch with you about our services and any special offers that we think may be of interest. Any information which you provide will be used in accordance with the terms of this Privacy Policy and you can unsubscribe from further communications from us at any time.

4.4 Participation in zemzemTrades

4.4.1 If you contact us with a view to becoming a business partner of zemzemTrades or to attend zemzemTrades in a business capacity, we will need to collect information about your business, which may include Personal Data (for example, your contact details) to help us respond to your query or request. We may do this when you call us, or interact with us through our online support tools. The information we collect may include for example your name, address, email, telephone number.

4.5 Information posted by you

4.5.1 The information posted by you on public areas of zemzemTrades Website on the internet may be used by zemzemTrades.

4.6 Automatic Collection

4.6.1 Developing the design and style of our products and services to make improvements;

4.6.2 Carrying out statistical, technical and logistical analysis and strategic development

4.6.3 Carrying out market research;

4.6.4 Understanding more about you such as demographic information; and

4.6.5 Providing you with personalised services, such as recommendations on our websites, and in direct marketing and tailored advertising.

5.LEGAL BASIS FOR USING YOUR DATA

5.1 We only collect, use your Personal Data where we have an appropriate legal basis to do so. Depending on where you are, appropriate legal bases may include:

5.1.1 where we need to use your Personal Data to perform a contract or take steps to enter into a contract with you;

5.1.2 our legitimate interests as an organisation, for example we may use customer contact information to keep our customers informed about changes to zemzemTrades and other important service messages; in these cases we will respect your privacy rights and ensure you may object to processing as explained in “Your Rights” section.

5.1.3 where we need to use your Personal Data to comply with a relevant legal or regulatory obligation that we have.

6.MORE ABOUT DIRECT MARKETING, AND AUTOMATED DECISION MAKING

6.1 Direct marketing

6.1.1 We are committed to keeping you informed about zemzemTrades and our products and services in line with your personal preferences.

6.1.2 We will usually send this by email but we may choose to contact you in other ways for example by phone, post, SMS, WhatsApp and/or other electronic means if that is more appropriate.

6.2 Managing your marketing preferences

6.2.1 To protect privacy rights and to ensure you have control over how we manage marketing with you:

6.2.1.1 we will take steps to limit direct marketing to a reasonable and proportionate level and only send you communications which we believe may be of interest or relevance to you;

6.2.1.2 to stop receiving marketing material from us, you can click the “unsubscribe” link that you will find on any electronic communications which you receive from us, or, for other types of communications, by contacting us; and

6.2.1.3 you can change the way your browser or device manages cookies, which may be used to deliver online advertising, by following the settings on your browser as explained in the “Cookies” section.

6.2.2 We recommend you routinely review the privacy policies and preference settings that are available to you on any social media platforms.

7.HOW WE PROTECT AND STORE YOUR INFORMATION 

7.1 How we protect your information

7.1.1 We invest an appropriate level of resources to protect the security and confidentiality of Personal Data and to prevent unauthorised access to that information. In particular:

7.1.1.1 We follow strict security procedures in the storage and disclosure of information which you have given us (including through password protection and, in some cases, encryption);

7.1.1.2 We take all reasonable and appropriate steps to protect your Personal Data and data you disclose to us via email or online; and

7.2 Storing your Personal Data

7.2.1 We will store your Personal Data for as long as reasonably necessary for the purposes for which it was collected, as explained in this Privacy Policy.

7.2.2 In some circumstances we may need to store your Personal Data for longer periods of time, for instance where we are required to do so in accordance with legal, reporting, regulatory, tax, accounting requirements. Should you require information about how we retain particular information you can contact us.

7.2.3 Where your information is no longer required, we will ensure it is disposed of in a safe manner.

7.2.4 In specific circumstances we may store your Personal Data for longer periods of time so that we have an accurate record of your dealings with us.

8.COOKIES

8.1 Our policy on “cookies”

8.1.1 A cookie is an element of data that a website sends to your browser, which then stores it on your system. Cookies may collect Personal Data about you. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Cookies also allow us to make zemzemTrades Website more user-friendly by, for example, allowing us to take you to the language site of last use, so that we can give you a better experience when you return to our website.

8.1.2  You can prevent cookies from being deployed onto your web browser or device by turning this feature “off” in your web browser or device settings.

8.1.3 Only the issuer of the cookie concerned may read or modify the information contained therein.

8.2 Your management and use of cookies

8.2.1 You can manage and modify your use of cookies through your browser software.

8.2.2 The settings you make may change your Internet browsing and your conditions of access and use of certain services on zemzemTrades Website that require the use of cookies.

9.COLLECTION OF DATA FROM MINORS

9.1 If you are resident in Ethiopia and under 21 or, alternatively, are resident elsewhere and are not yet the relevant age of majority in the jurisdiction in which you reside, we are not permitted to contract with you directly. By agreeing to this Privacy Policy, you acknowledge and agree that your guardian has read and consented to its terms on your behalf. If we seek your consent to process your Personal Data for a specific purpose in accordance with this Privacy Policy, such consent must be granted on your behalf by your guardian.

10.CONTACT US

10.1 If you have any questions, concerns or complaints regarding our compliance with this Privacy Policy and the data protection regulations, or if you wish to exercise your rights, please contact us. We will investigate and will attempt to resolve complaints and disputes and make every reasonable effort to honour your request to exercise your rights as quickly as possible, in any event, within the timescales provided by applicable data protection laws.